Ali
Principal Architect
Ask me about turning ideas into code and solutions.
Company
A team that cares how it is built
We are a team of architects, builders and business experts. We build software for organizations where technical failure is not an option, and we do it together, in the open, with you.
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The people you will work with
Architects, builders and business experts who plan, build, check and run what we ship. Ask any of us anything.
- Co-founder
- Co-founder
Asif
Head of Engineering
Ask me about secure, scalable architecture and bulletproof systems.
Zubair
eCommerce Expert
Ask me about building and customising online stores.
Viraj
Full Stack Developer
Ask me about all things JavaScript and making web apps come alive
Rudrax
AI Engineer
Ask me about teaching machines to think smarter and making AI do the heavy lifting
Yash
Frontend Developer
Ask me about making pixels behave and turning ideas into beautiful interfaces
Yasin
Full-Stack Developer
Ask me about me about making the front end and back end play nicely together
Kelenna
Java Developer
Ask me about making things work seamlessly behind the scenes
Jenil
Automation Tester
Ask me about finding bugs before they find you.
Abdeali
Marketing and BD
Ask me about turning ideas into opportunities
Want to be on this page? We are always glad to meet people who care about the craft.See careers
What we believe
How we behave, together
- 01
We talk to you directly.
Plain answers from the people doing the work, whenever you need them.
- 02
We check before we ship.
A robust SOP and quality checks at every stage, so quality never depends on who is on the project.
- 03
We explain the trade-offs.
In terms you can take to your board, before we build and again after.
- 04
We stay after launch.
The first release is not the end. We care how it behaves in production.
Who is in the room when you work with us
Every engagement puts the same four seats at the table. You are one of them.
Every engagement · the four seats
You
The person who knows the problem, the constraint and the deadline.
The business expert
Bridges your business goals and the technical work, in both directions, in plain language.
The architect
Designs the system and keeps it coherent from first design to production.
The delivery team
Builds and ships your software, and applies our SOP and quality checks before anything goes live.
Engagements come in three models: build, embed or operate. See how they differ
One problem, one week
Follow a single problem from Monday to Friday and see who does what, and who you would be talking to.
The problemYour checkout slows down every time traffic peaks.
Your problem lands
You walk us through where checkout slows. We ask what a peak actually looks like.
Ali
We draw before we build
We sketch the order flow with you, agree what to measure, and decide what to leave alone.
Asif · Zubair
Built, then checked
The fix is built, then goes through our SOP and quality checks before it moves on.
Yash · Rudrax
You see it
We show you the numbers and explain the trade-offs in plain language. You decide what ships.
Asif
Shipped, watched, shared
It goes live and we watch it in production. Then we write down what we learned.
Jenil
The pattern never changes. The same people stay with the problem from the first conversation to the last release.
Working with you, wherever you are
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- How we meetOver video, with a written summary after every call
- Your toolsWe work in the chat, tickets and code tools you already use
- Working with youHours that overlap with your day
- Say hello
Next step
Come and meet the team
Talk to an expert
Tell us what you are building and what is in the way. One of our experts will reply directly.
Talk to an Expert